SheWorks

For this project, I was asked to enhance the website communications as well as work on B2B assets for social media and presentations. In the midst of the pandemic and with an unseen growth of new platforms for freelance jobs, I focused on this company's key assets that set them apart from the competition: curation of talent, cost reduction for businesses, and the technology they develop for transparency.

By creating copy that was approachable and a website experience that was easy for potential businesses, we made sure that the product was available for everyone: from a small start-up that had never hired remote to the large-scale companies that needed a change in their hiring process to keep thriving in difficult times.